Team

Team

A small core team.
No layers in between.

ORYEN does not run on account management or a classic agency structure. You work with the people who actually do the work — with Christophe as the strategic anchor. No classic agency structure. No layers of account management. A small core team with experience in sales, follow-up, marketing, structure and leadership.

Team

Six people. Each with a clear strength. Reachable, without filters.

Portrait of Christophe Dejaeghere

01

Christophe Dejaeghere

Founder & strategic anchor

23 years of experience with brands — large and small, B2B and consumer-facing. He knows execution from the inside out: from brand positioning and boutique agency work to video, websites, CRM and HubSpot.

I've seen it all — what works en what not.

That is where ORYEN makes the difference — not with tools, but with direction.

Portrait of Esthel Vandenbulcke

02

Esthel Vandenbulcke

Commercial follow-up & customer reality

Brings years of experience from commercial responsibility on the floor, both in retail and in B2B sales. Quickly sees where sales opportunities slip, where follow-up weakens and where commercial discipline is missing.

Portrait of Filip VandeCasteye

03

Filip VandeCasteye

Narrative, content & positioning

Helps companies articulate clearly what they do, why it matters and where the real difference lies. Thinks along on positioning, website structure, case studies and sales material so the message fits the reality of the business.

Portrait of Stevie Van Meirhaeghe

04

Stevie Van Meirhaeghe

Sales leadership & sales structure

Brings decades of experience in sales and leading sales organisations. Looks at how sales can follow up better, deliver more consistently and rely less on one-off effort.

Portrait of Koen Verniers

05

Koen Verniers

Strategic leadership & priorities

Brings experience from leadership and board roles. Helps sharpen choices, guard priorities and translate plans into workable steps. Provides steady judgement when direction matters more than speed.

Portrait of Myrthille Versteghen

06

Myrthille Versteghen

Marketing flow & coordination

Makes sure agreed actions actually move forward. Guards deadlines, aligns with external partners and keeps the marketing flow on track. Connects planning and execution without extra layers or delay.

Collaboration

Small in structure.
Broad enough in judgement.

Christophe guards the strategic line. People around him are involved where their experience adds the most value. When a project needs extra expertise, we bring in specialists deliberately — no hand-off chains, no unnecessary layers.

Next step

One conversation that
sets direction.

The Reality Check is the first paid moment where we get sharp together on where sales, marketing and follow-up lose results — and which intervention makes the difference first.